On September 17th, a mining customer from Shanxi sent a "praise letter" to NHI: the first domestic roadway Tunnel Boring Machine developed and manufactured by NHI not only replaced imported products with high cost performance ratio, but also greatly improved the enterprise productivity and market share due to high efficiency.

Recently, NHI new products praised by customers ——domestic leading spiral vertical tower mill, intelligent stacker reclaimer,T12 active multifunctional crawler scraper, HLS-415 new sintering ring cooler, 1000t/h aggregate production line etc……….

Besides NHI, in Shenyang, there are two other enterprises under Liaoning Fangda Group, Northeast Pharmaceutical and ZTE commerce, also have the same enterprising trend. Continuous product innovation, mechanism out of rigidity, accurate management, strong market rebound, rising brand reputation and employees' smiles...... What force has made these time-honored brands happy in more than 1000 days and nights? "Because of the participation of Liaoning Fangda Group, our time-honored enterprises have a new atmosphere!" said Zhang Bin, president of NHI, who experienced the whole process of enterprise reform and reorganization.

Time-honored brands have changed into new scene

Sing the main melody of revitalization

Starting from the reorganization of Fushun Carbon into the carbon industry in 2002 to make a profit, Fangda restructure Fangda Carbon in Lanzhou, restructure Fangda Special Steel, Ping'an Steel and Jiujiang Steel in Jiangxi, mix and restructure Northeast Pharmaceutical, ZTE commerce and NHI in Liaoning, mix and restructure Tianjin Yishang in Tianjin, and restructure Dazhou Steel in Sichuan...... In just over 20 years, Fangda Group has developed into a large comprehensive enterprise group with four core sectors of carbon, steel, medicine and commerce. Its affiliated enterprises all over the country, with more than 60000 employees, and its total assets and annual sales revenue both exceed 120 billion yuan. Since 2017, the group has achieved a profit of more than 10 billion yuan for four consecutive years and has entered the top 100 leading enterprises in China's strategic emerging industries.

Now, it has steadily entered into the list of China's top 500 enterprises.

Over the past 20 years, Fangda group has mastered the ability to develop enterprises according to the market law, in line with the rhythm of the times, and formed an enterprise culture of "party building is the soul": adhering to the enterprise policy of "listening to the party and following the party", the enterprise value of "managing enterprises must be beneficial to the government, enterprises and employees", the concept of "Fangda Group，s development is for employees, Fangda Group，s development depends on employees, and Fangda Group，s development achievements are shared by employees" and the enterprise purpose of "taking from society and returning to society".

Under the leadership of party building culture and the responsibility of serving the country through industryhave become the constant development direction of Fangda Group.

Hometown is the harbor for the career to set sail. Repaying hometown has always been the original intention of Fangda Group. When the original intention of returning home meets the call of northeast revitalization, Fangda Group responds with practical actions. The first step is to comply with the national strategy and respond to the call of the government and participate in the mixed reform and reorganization of three time-honored state-owned enterprises in Shenyang.

Since 2018, Fangda Group has invested nearly 10 billion yuan to reform the three enterprises, introduce advanced mechanisms, implement the market-oriented "three systems" reform, improve management with informatization, and make great changes in the market-oriented management model.

A series of solid measures have made the three enterprises change rapidly and present a new development situation.

The mixed reform of Northeast Pharmaceutical began with changing ideas, guiding resources and introducing standards, practicing the work requirements of "change, do and practice", promoting accurate management, benchmarking "horse racing", and implementing large regiment operations etc. The combined systematic mixed reform has helped Northeast Pharmaceutical significantly enhance their competitiveness and become a banner of the mixed reform of state-owned enterprises in Shenyang, Liaoning Province . According to the financial report of Northeast Pharmaceutical in 2018, the revenue, net profit and tax paid by the enterprise increased by 31.54%, 64.04% and 49.06% respectively year-on-year.

For the reorganization of NHI, Fangda Group focused on the mechanism reform according to the characteristics of the equipment manufacturing industry and enterprises, intensively issued more than 130 rules and regulations, improved the legal, fair, open and transparent system, continuously improved the accurate management level, implemented the construction supervision system, and launched the incentive mechanism with value creation as the core etc. In a short time, enterprise stop "falling" and gradually move on the right track. A vibrant enterprise image is being established in the launch of new products.

In the year of mixed reform, ZTE achieved the operating revenue of 2.702 billion yuan, a year-on-year growth of 5.91%, and a net profit of 154 million yuan, a year-on-year increase of 70.92%. Corresponding to the rising benefits, a commercial innovation adapting to the information age is also carried out in ZTE commerce. With the rapid transformation to a new model, new business format and new business, ZTE business is moving towards the first area in the national commercial circulation field.

In a summary report of Shenyang on mixed reform, relevant people wrote, "the new atmosphere of three time-honored brands in three years has become the symbol of Shenyang's industrial revitalization and played the main melody of the revitalization of the old industrial base."

Big Layout"healthy China"

Win the initiative in future development

While investing in the hometown, Fangda Group also puts the main battlefield of enterprise social responsibility on the hometown.

In 2020, to fight against COVID-19, Fangda Group donated money and goods to its hometown to help build a solid epidemic prevention line, and with a donation of 300 million yuan to enter the national "epidemic list of enterprise heroes". On this basis, Fangda Group has comprehensively accelerated the pace of entering the big health industry.

On May 29th, 2021, Shenfu Fangda general hospital project, the core health project of Fangda life health industry town built by Fangda group with an investment of 26 billion yuan, held a grand commencement ceremony in Shenfu demonstration area. The project will build a life-cycle health chain system integrating "medicine, health, beauty and maintenance". With "international advanced and domestic leading" as the standard and modernization, humanization, internationalization and characteristics as the design concept, the project will be built into the world's most advanced regional medical and health center.

"Healthy China" is a national development strategy and is listed in the national the 14th five-year plan. Fangda life health industry town will become a leader in driving the strategic emerging industries in the hometown and seize the industrial highland in the future.

Share reform dividends

Improve employees' happiness index

Investing in hometown and revitalizing industry is the main direction. Rewarding employees with enterprise development achievements greatly improves employees' happiness. In the past three years, Fangda Group has not only invested in "real gold and silver" to participate in the revitalization of hometown, but also brought advanced ideas to hometown and implemented them in improving the happiness of employees.

The enterprise values of "three advantages" are embodied in specific actions to benefit employees,  which runs through the whole process of Fangda group's mixed transformation of time-honored brands and layout of new industries.

In the process of mixed reform and enterprise restructuring, Fangda group adheres to the commitment of "no reduction of one employee, no reduction of one penny's salary and no reduction of one penny's welfare". It adheres to repay employees with development achievements, raise wages, increase welfare and give red envelopes to employees. All measures benefit not only employees, but also employees' parents, spouses, children and even retired employees. In recent three years, Northeast Pharmaceutical has paid more than 476 million yuan in red envelopes and welfare expenses to employees. During the two years when ZTE commercial employees implemented the medical subsidy and welfare policy, nearly 900 people, including employees, their spouses, children and parents, benefited, with a subsidy amount of more than 600000 yuan.

What Fangda Group makes employees feel happier is to determine a fair and incentive mechanism, and take fair distribution as a breakthrough to stimulate the dynamic vitality of the enterprise, so that "create and share, create more and get more" can be reflected in each employee. The linkage mechanism between the increase of enterprise profits and the increase of employee income was adopted, and the incentive mode with value creation as the core was determined, forming a good environment with clean air and positive atmosphere. Today, under the incentive of fair mechanism, the income of employees who work hard and contribute greatly has been greatly improved, and front-line employees can earn more than 10000 yuan a month.

The interests of employees are the conscience of the enterprise, sincerely care for employees, strive to improve employees' happiness index, and shine the moral light of excellent enterprises. Fangda group has the courage to take responsibility and take the initiative, which has won the recognition of employees and the society.